A business is as effective as the database it maintains.

COMMERCIAL TENANTS	SPACE INVENTORY
PROPERTY OWNERS	CUSTOMIZATION

What data do you need to run your business? How your data is collected, organized and maintained is critical. If your clients or constituents are all located within a fixed geographic boundary, Identity could design, collect, data-enter and deliver database per your specifications.

COMMERCIAL TENANTS

It is Identity's experience that identifying them by sight on the outside is not enough. There are commercial tenants doing business without a sign hanging outside. Name and phone number indicated outside may not be the one used by the current establishment inside. Location of tenant could be in the back, in the basement or on another floor. Multiple tenants could be located within a store. Services provided may not be easily discernible.

PROJECT 1: The Fashion Center Business Improvement District (BID) maintains a regular contact with all the commercial tenants within its district, and has hired Identity to conduct its annual tenant survey. From 1994 to 2007, the Fashion Center has a quantified understanding of the changes in tenant names, space usage, and workforce. In 2007, Identity surveyed 6,397 commercial tenants within the BID. The rate of response was a record 70.7%.

The database is used by fashion buyers, designers, students and manufacturers to locate names, products and services available within the Fashion Center Business Improvement District. The public and the trade could access this database at its Information Kiosk located at Seventh Avenue and 39th Street in Manhattan.

PROJECT 2: Trinity Church in the City of New York is interested in a comprehensive understanding of all the commercial tenants within the once-graphics arts district. Identity collected all the names in the survey area, and did it best effort calculating the square footage of each commercial space along with an estimate of the number of employees for each tenant while respecting the privacy of all tenants.

PROJECT 3: East Midtown Association wants to know the name and contact of tenants above-ground-floor in its district for communication and marketing. In a high-security-priority area, Identity was able to obtain permission to survey 95% of its tenants and identified 2,440 of them.

SPACE INVENTORY

If you need a full accounting or properties or things, Identity could provide an inventory service.

PROJECT 1: The Fashion Center BID. Survey of commercial tenants alone could not answer how much space is used by each tenant or how many space within the district are vacant. Identity conducted a space inventory in 2002 and inventoried over 8,000 spaces. Each occupied space was further identified as Office, Showroom, Design, Manufacturing, Warehouse, Retailing or Other. If fashion related, it is subcategorized as Apparel, Accessories/Jewelry, Textile/Fabric, Buttons/Trimming, Service or Other. If not fashion related, it is grouped as meaningful as possible in 25 subcategories (e.g. Home Furnishing, Gifts, Toys and Children, etc.).

PROJECT 2: Living Maps of the Upper East Side and the Upper West Side. Identity undertook a multi-year project that inventoried all the buildings and store fronts located in Manhattan between 56th and 121st Streets. Every building and store front are color-coded according to its usage. The result are publicly available Living Maps of Upper West Side and Upper East Side.

PROJECT 3: Riverside Park Fund. The Fund is the non-profit umbrella support organization for Riverside Park. In 2002, Identity designed a map that captured all the services and sites that the Riverside Park Fund would like the public to enjoy. The Riverside Park itself spans 323 acres of the Manhattan coastline along the Hudson River from 68th to 155th Street. In 2006, the map has been updated and expanded to 59th Street.

PROPERTY OWNERS

For every property, there is someone or a group of people responsible for it. It could be as simple as one owner residing at the property, or it could involve a complex ownership of corporation or partnership that has an on-site superintendent and an off-site manager. Locating the right owner and proper contact is time consuming and often difficult.

PROJECT 1: The Fashion Center BID. The BID is responsible for the 460 owners of properties and condominium units within the BID. Over time, owner and building contact change. Often, public records that show the change are incomplete or do not show the information that the BID would need. Extra due diligence and field verification were needed. In 2003, Identity rebuilt the BID's database. During the process, Identity found BID properties not included on City's Department of Finance list and other errors by the Department.

PROJECT 2: Trinity Church in the City of New York wants a simplified database to contact property owners. Identity normalized 876 property owners to help Trinity identify true owners and proper contacts.

CUSTOMIZATION

Our specialty is making maps. In doing maps, Identity collects data comprehensively. Data values and selections are made after the fact. You are hiring this attitude when a database is customized by Identity. Without it, data quality will not be as good.

You will definitely see the difference.